SYS-01 · Digital experiences · Build
Ecommerce website development
Storefronts built around the three things that decide online retail: how fast the site loads, whether the catalogue data is accurate, and what happens after the first purchase.
The problem
The ads work. The store does not.
The most common ecommerce problem is not traffic. It is that acquisition cost has risen every year until the unit economics quietly stopped working, and the dashboard never said so because nobody was comparing contribution margin to customer acquisition cost.
Underneath that sit two mechanical failures. The store is slow, particularly on mobile, and every second of delay is measurable lost revenue. And the product data is wrong — feeds go stale, ads keep showing items that sold out on Tuesday, and the money spent on those clicks is simply gone.
The third is retention. Almost all spend goes to acquiring new customers while existing ones are never contacted again, which is the most expensive way to run a store.
What we do
Catalogue, speed, checkout, and what comes after.
Ecommerce build
Storefront, catalogue, cart and checkout on a platform chosen for your catalogue size and operational reality.
Performance work
Core Web Vitals on category and product pages, measured on mobile connections rather than desktop fibre.
Product data and feed management
Titles, attributes, availability and feed health for Google Shopping and Meta catalogue ads. Feed quality decides whether products show at all.
Catalogue automation
Stock, pricing and new-drop workflows automated so the feed does not depend on somebody remembering.
Conversion optimisation
Product page, cart and checkout work against measured drop-off rather than best-practice lists.
Category and product SEO
Structure, internal linking and product schema, so the catalogue earns organic traffic instead of only buying it.
Payment, shipping and returns
Gateways, logistics integrations and the operational flows behind them, including the unglamorous returns path.
Retention and repeat purchase
Post-purchase flows, segmentation and repeat-purchase automation — the cheapest revenue in the business.
How we work
How a store gets built.
Research
Catalogue size, margin structure, current acquisition cost and where the existing store loses people. The numbers usually name the problem.
Design
Category and product templates designed against your real catalogue, including the awkward products with four images and no description.
Build
Storefront, integrations and feeds, with performance treated as a requirement rather than a final pass.
Run
Launch, then continuous work on speed, conversion, feeds and retention alongside the campaigns driving traffic.
What it connects to
The store is one part of the machine.
Ecommerce is where build and run are least separable, which is why we do both.
Evidence
Numbers that can be checked.
Site speed and Core Web Vitals are publicly verifiable on the day of launch. Revenue and conversion changes are reported against a stated baseline period, with the window and the analytics source named. We will not present a revenue uplift figure without saying what it was compared against.
Result — [ insert verified result ]
Questions
Common questions.
Shopify, WooCommerce, or custom?
Shopify for most stores — hosting, payments, security and performance are handled, and the time saved is better spent on acquisition and retention. WooCommerce when you need deep WordPress content integration. Custom only when catalogue complexity or a business model genuinely does not fit either.
Most businesses asking for custom ecommerce do not need it, and we would rather say so.
Why does site speed matter this much?
Because it converts directly into revenue, and because mobile connections are where most Indian ecommerce traffic arrives. A store tested on desktop broadband can feel fine and still be losing a meaningful share of mobile sessions before the page becomes usable.
Can you fix our product feed without rebuilding the store?
Often, yes, and it is frequently the highest-return work available. Feed problems — bad titles, missing attributes, stale availability — cause disapprovals and wasted spend that look like a campaign problem but are not.
Do you handle migration from our current platform?
Yes, including products, customers, orders and URL redirects. Redirects matter more in ecommerce than anywhere else because product URLs accumulate links and rankings over years.
What about international selling?
Currency, tax, shipping and language handling are platform-dependent and add real complexity. We will map what it involves before you commit, because it is usually more work than it first appears.
Do you run the ads as well as building the store?
Yes, and it is the main reason to work with us on ecommerce. When conversion drops, the same team can look at the campaign, the feed and the product page rather than three suppliers pointing at each other.
Where is the store losing money?
Speed, feed accuracy, checkout drop-off or retention — it is usually one of four. We will tell you which before proposing a rebuild.