Technology research & product development
We build AI products, CRM systems, custom software, business automation and growth systems. Then we run them.
Software, AI systems, CRM and automation — built by us. Meta Ads, Google Ads, SEO and creative — run by us. One team, so there is nobody to point at when it stops working.
AI products
Software that removes work,
not software that adds a chatbot.
Six systems in production. Researched and engineered at our Jaipur office, deployed and operated from Kolkata.
FairAssist
An AI chat widget that answers customer questions on your site, at any hour, without a person waiting on the other end.
AI & automationAsk for a demo PRD-02Wresponder
Replies to WhatsApp messages instantly and routes the conversations that matter to the right person on your team.
AI & automationAsk for a demo PRD-03CrawleX
Pulls clean, structured data off any website on a schedule you set — pricing, listings, catalogues, competitors.
Data toolsAsk for a demo PRD-04ImageX
Collects images in bulk from any page, organised and ready to use — built for catalogue and creative work.
Data toolsAsk for a demo PRD-05SEO Analyser
Audits your site's SEO health and shows exactly what to fix first, in the order that will actually move rankings.
Web & creativeAsk for a demo PRD-06Photo Editor
Crop, retouch and remove backgrounds directly in the browser, with nothing to install and no per-seat licence.
Web & creativeAsk for a demoWe build these ourselves, which means we can change them. A tool bought off a shelf does what it does. A tool we wrote can be shaped around how your business actually runs.
Capabilities
Five systems.
Most clients need more than one.
Digital experiences
Websites that are built to be found and built to convert, rather than brochures with a contact form bolted on.
Website design & development · UI/UX · Landing pages · Ecommerce · Technical SEO build
Intelligence
The useful applications of AI are unglamorous: answering the same question four hundred times, routing an enquiry in nine seconds instead of nine hours.
AI deployment & integration · Process automation · Data extraction · Workflow tooling
Growth systems
The demand side, operated continuously rather than campaign by campaign. This is the channel we have run longest.
Meta Ads · Google Ads · SEO · Conversion optimisation · Analytics & reporting
Business systems
Off-the-shelf CRM fails for the same reason every time: it asks the business to change shape. We build around the process instead.
CRM development · Custom software · Business automation · Web applications
Visual systems
Ad creative is tested, not admired. We produce at the volume performance marketing actually requires, including the variants that get killed after four days.
Performance creative · Video editing · Social creative · Brand video
Built and operated
Product companies build and hand over. Agencies run campaigns into systems they did not build and cannot fix. We do both sides, which is the whole point.
Website design & development
Your website now has two audiences.
One is a person deciding whether to trust you. The other is a machine deciding whether to recommend you. Most websites are built for neither.
Found by Google
Clean semantic markup, correct heading structure, fast server response and pages that load quickly on the mobile connections most Indian traffic arrives on. The foundations that cap everything else.
Semantic HTML · Core Web Vitals · Crawlable structure · Accurate sitemaps · Redirect planning
Quoted by AI
Buyers now ask an assistant who does what you do, and get two or three names back. If a machine cannot read your site and quote it accurately, you are not in that answer — and your design has nothing to do with it.
Schema markup · FAQ blocks · Answer-first content · Consistent entity facts · Render without heavy JS
Most people ask what a website costs. The better question is whether anybody will ever find it.
How we build websitesIndustries
Four sectors, known properly.
Depth in a few industries beats a list of every industry there is.
The enquiry arrives at 11pm on WhatsApp.
Enquiries come from WhatsApp, Instagram, the website form and Meta lead ads. There is no single list, so real enquiries go cold because nobody knew they existed.
Tourism & travel in fullWhat we run
- Meta Ads
- Google Ads
- Creative production
- Retargeting
What we build
- Destination landing pages
- WhatsApp capture
- Lead CRM with attribution
- Automated follow-up
Creative fatigues faster than production can replace it.
Hundreds of SKUs and constant new drops mean feeds go stale and ads keep showing items that sold out on Tuesday.
Fashion & clothing in fullWhat we run
- Meta Ads
- Google Shopping
- Performance Max
- Creative at test volume
What we build
- Ecommerce store
- Product feed management
- Catalogue automation
- Conversion work
Two hundred leads, and six of them are buyers.
The sales team burns a week finding out which six. A lead contacted five hours late has already spoken to somebody else.
Real estate in fullWhat we run
- Meta Ads
- Google Ads
- Project launch campaigns
- Long-cycle retargeting
What we build
- Project landing pages
- Instant capture & routing
- CRM with visit tracking
- Nurture sequences
Acquisition cost rose until the maths stopped working.
And the dashboard never said so. All spend goes to new customers, while existing ones are never contacted again.
Ecommerce in fullWhat we run
- Meta Ads
- Google Shopping
- Category & product SEO
- Retention campaigns
What we build
- Ecommerce development
- Core Web Vitals work
- Feed automation
- Repeat-purchase automation
Guests book on OTAs you pay 20% to.
The hotel is full and the margin is not. Direct booking is the cheapest revenue in hospitality, and it depends on brand presence and a booking path that works on a phone.
Hospitality & hotels in fullWhat we run
- Meta Ads
- Google Ads & Hotel Ads
- Brand and property creative
- Seasonal campaigns
What we build
- Property websites
- Direct booking flow
- Enquiry capture
- Guest follow-up
Two hundred admission enquiries, forty admissions.
Education runs on an intake calendar, so a lead that goes cold in March is not worth anything in July. Counsellor follow-up decides the number.
Education in fullWhat we run
- Meta Ads
- Google Ads
- Admissions creative
- Intake-cycle campaigns
What we build
- Course landing pages
- Enquiry capture
- Counsellor CRM
- Follow-up automation
How we work
How a problem becomes a system.
Research
We start with the problem, not the proposal. What breaks, where the money leaks, what the team does by hand every day.
Design
Interface, data model and the path a customer actually takes through it. Drawing it is cheap. Rebuilding it is not.
Build
Written, tested, deployed — with documentation, handover and training for the people who will live in it daily.
Run
Campaigns, traffic, leads, iteration. The stage most companies hand back, and the one that decides whether the rest mattered.
Selected work
Systems built. Campaigns operated.
Have a problem worth building for?
Tell us what is breaking. We will tell you whether it is a software problem, a marketing problem, or both — before anyone talks about scope.