IND-FSH · Fashion & clothing
Ecommerce and performance marketing for fashion and clothing brands
Catalogue volume, creative that fatigues in days, and the gap between traffic and conversion. We build the store and run the campaigns that fill it.
The short answer
What breaks first in fashion ecommerce?
Creative and catalogue data, in that order. Fashion ad creative fatigues faster than any other category, and product feeds go stale between drops so ads keep showing items that sold out days ago.
Both problems are production problems disguised as marketing problems. The account is not underperforming because the targeting is wrong; it is underperforming because the same four ads have run for six weeks and a third of the catalogue in the feed is unavailable.
The problem
Three failures we see repeatedly.
Catalogue volume breaks the feed. Hundreds of SKUs and constant new drops mean product data goes stale. Ads show sold-out items, disapprovals accumulate quietly, and spend goes to clicks that could never convert.
Creative burns out in days. Fashion audiences see the same creative faster and tire of it sooner. If production sits outside the campaign, the account runs fatigued ads while waiting on a freelancer, and the response is usually to raise budget rather than change the ad.
Traffic arrives and does not convert. The ads work, the store is slow on mobile, product pages answer none of the sizing or returns questions, and nobody owns the gap between the two.
What we run
The demand side.
Meta Ads for catalogue and collections
Advantage+ catalogue, collection launches and prospecting built on a feed we keep accurate.
Google Shopping and Performance Max
Feed-driven campaigns where product data quality decides whether items show at all.
Creative at drop cadence
Variant sets produced to match your release calendar, not delivered weeks after the drop.
Retargeting and abandoned cart
Recovering the sessions that browsed, added and left — the cheapest revenue available.
Retention campaigns
Segmented campaigns to existing customers, who are far cheaper to sell to than new ones.
Reporting against margin
Results read against contribution margin rather than revenue, because revenue at a loss is not a result.
What we build
Everything after the click.
Ecommerce store build
Storefront, catalogue and checkout on a platform matched to your SKU count and operations.
Product feed management
Titles, attributes, availability and disapproval fixes — the unglamorous work that decides Shopping performance.
Catalogue automation
Stock, pricing and new-drop workflows automated so the feed does not rely on someone remembering.
Mobile performance work
Core Web Vitals on category and product pages, measured on real mobile connections.
Product page conversion
Sizing, returns, delivery and social proof answered on the page where the decision happens.
Post-purchase flows
Segmentation and repeat-purchase automation, so acquisition spend is not the only revenue engine.
How we work
How the system gets built.
Research
We map how enquiries or orders actually arrive today, and where they are lost.
Build the catch
Pages, capture and tracking first. More traffic into a leaking system just increases the leak.
Launch and test
Campaigns live with correct conversion tracking and a deliberate testing plan.
Operate
Weekly iteration across campaign, page and follow-up, by one team.
What it connects to
The systems behind it.
Build and run under one team, because the handover point is where results are usually lost.
Evidence
Sourced figures only.
We do not publish results we cannot attribute to a named account with the measurement window and attribution model stated. Case studies are added as client permissions are confirmed.
Result — [ insert verified result ]
Questions
Common questions.
Why does fashion ad creative stop working so fast?
Because your audience is smaller and sees ads more often than in most categories, so frequency builds quickly.
The fix is production capacity rather than cleverness — enough variants in rotation that the account always has something fresh to test. A campaign running three ads is not testing; it is guessing with extra steps.
Shopify or WooCommerce for a clothing brand?
Shopify for most fashion brands. Variants, inventory, payments and performance are handled, and the time saved goes into acquisition and retention.
WooCommerce makes sense when you need deep content integration with an existing WordPress site. Custom is rarely justified.
Our ads show products that are out of stock. Why?
The product feed is not syncing availability often enough, or the feed has errors that prevent updates.
This is fixable in days and it is usually the highest-return work available, because every click on an unavailable product is money spent on a sale that cannot happen.
How many creative variants do we need per drop?
More than most brands produce. The right number depends on budget and conversion volume, because each variant needs enough events to distinguish a real difference from noise. We size it against your actual spend rather than a rule of thumb.
Can you handle photography and product shoots?
[CONTENT TO VERIFY — confirm in-house photography capability and whether shoots are subcontracted.] Editing, retouching, background removal and versioning are handled in-house.
Is the problem the ads, the feed, or the store?
It is usually one of the three, and they look identical from the dashboard. We will tell you which one you have.